Marketing Manager – Internal Communication & Employee Engagement



Provide leadership and support to all Yellow companies’ internal communications, employee engagement and branding efforts.  Develop creative and effective marketing communication strategies and materials to continue building the Yellow brand, and inform and engage Yellow employees.


  1. Develop internal communications plans and execute communications for all Yellow companies, including Executive Leadership writing support.
  2. Provide strategy, design and project management of all employee engagement efforts as it pertains to Marketing and Communications.
  3. Manage brand strategies and marketing communications such as but not limited to: internal newsletters, videos, digital signage systems, intranets, town halls.
  4. Continually evaluate communication and engagement trends and provide recommendations to maintain a progressive approach to the Marketing Department’s activities.
  5. Oversee projects and all creative elements of those projects such as design, copy, web and digital development and execution of assigned projects.
  6. Work closely with Safety, Sales, Operations, HR, Executive Management, and other departments as needed.
  7. Recommend new and better ways to use data to contribute to marketing strategy, develop marketing plans, and enhance communications to customers.
  8. Use internal employee studies, customer and competitor insights and surveys to find growth opportunities, improve strategic plans, and increase effectiveness of Sales, Marketing and Communications initiatives.
  9. Oversee branded merchandise program and vendor.
  10. Assist in management of Agency of Record and other vendor relationships.
  11. Negotiate with internal departments to establish budgets and timelines for initiatives.
  12. Manage and provide development grown for Marketing Coordinators.
  13. Other duties as assigned.


  1. Adaptability – Maintaining effectiveness when experiencing major changes in work responsibilities or environment (e.g., people, processes, structure, or culture); adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make the change successful.
  2. Building Trusting Relationships – Using appropriate interpersonal styles to establish effective relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.
  3. Collaborating – Working cooperatively with others to help a team or work group achieve its goals.
  4. Communication – Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that help them understand and retain the message; listening actively to others.
  5. Continuous Learning – Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.
  6. Initiating Action – Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
  7. Work Standards – Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.


  • Competitive pay based on experience
  • Employee selected medical, dental, and vision coverage for you and your family
  • PTO and paid holidays
  • 401k Retirement Plan


  1. Bachelor’s degree in communication, journalism, marketing or related area.
  2. Seven (7) years’ experience in the development, management, and execution of internal communication and brand planning.
  3. Proven ability to master brand voice and write for a variety of communication channels, including Executive Leadership.
  4. Previous experience managing employees.
  5. Dynamic verbal and interpersonal skills to include the ability to make presentations and to interface effectively with all
    1. levels of management and staff.


    1. Masters degree in Communication, Journalism or Marketing Communication.
    2. Five (5) or more years of progressive experience in Communications.
    3. Two (2) years of experience in the transportation industry.
    4. Both agency and corporate experience.


    This job operates in a professional office environment indoors. Routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.


    The position requires the ability to spend long hours sitting or standing while using office equipment and computers. Ability to perform repetitive tasks, such as typing and keying. Occasional lifting, pushing/pulling, carrying 10 lbs. of supplies and materials is required.